Lil Blog
Marketing

How B2B and SaaS companies can leverage Webflow

Did you know that the key to marketing your business is leveraging a user-friendly website?

As you may know, the digital age is upon us and there’s truly no stopping it. So, how can you leverage the online realm? With Webflow of course! I’m going to take a stab in the dark and say that if you’re here, you already know the low-down on the online platform Webflow.

Hmm… maybe you don’t and that’s okay! For 5+ years now, the limitless advantages of Webflow completely changed the game for my business and yours is next in line. If you have no idea what Webflow is, check out this site! It will tell you everything you need to know.

Here’s a quick summary:

According to Forbes, Webflow raised $120 million earlier this year through a Series C investing round including both new and old investors in the company. After this round, Webflow’s valuation is now at $4 billion.

With that, the overall growth of the company is trending upwards as well. This expansion is measurable in the high-level customers depending on Webflow’s cutting-edge technology to design and launch digital products.

So, what is Webflow? This San Francisco-based startup builds websites with low/no code. It has been an excellent arsenal for B2B and SaaS companies that partner with your company to see scalable marketing results. Now the real question is, what’s in it for you?

Of course, there are different configurations you can implement to leverage Webflow for your unique business model. But, right now, we’ll focus on the money moves you can make by using Webflow for strategic marketing and increased sales.

Let’s get started.

Easily Launch-able Digital Marketing Websites (Duh!)

Webflow is the premier choice when you have a marketing website idea that needs to be up and running as soon as possible! Why? Because you don’t need to wait for your engineering team to get around to it.

The best part is that mar-tech is now compartmentalized, so you can make as many changes as you want without waiting for anyone’s approval. Time is money and we all know that in the business world, every second counts.

For example, a site that used to take more than 4-6 months to deliver from initial design to final execution, now only takes 1 to 3 months, depending on the size; with simpler designers being uniquely crafted in just weeks as well.

If you have a sense of urgency for your marketing website, Webflow is the way to go!

Now that we got that out of the way, let’s move on to...

Optimized Blogs and Industry-Specific SEO initiatives

Implementing optimized blogs is a cakewalk for Webflow. The simple CMS supports the platform’s ability to create multiple templates and even 10,000 pages of content in a matter of seconds!

Webflow’s flexibility delivers on-page optimization and back-office SEO before off-page SEO best practices even become part of the equation!

When I say “off-page SEO”, I’m talking about techniques like:

  • Creating Backlinks,
  • Social Media Marketing,
  • Guest Content,
  • Forum Posting, and
  • Local Listings

That’s right! Webflow knocks out the on-page SEO must-haves so you can focus on the fun, creative off-page SEO tactics that help your business thrive!

Lightning-Fast Performance Marketing

You know those campaigns that consistently need to be developed, managed, and updated?

Yeah, Webflow kicks ass by producing lightning-fast development speeds. To do this, it reuses existing pages to create fresh content in a flash.

Maybe you like managing the pages yourself. No judgment here!

At Little Big Things, we build a component library for smaller, self-sufficient teams like yours.

Trust me when I say, traditional methods don’t stand a chance!

Time-Sensitive Campaigns

For the Summits and specialized events where you need 2 to 3 killer pages added to your site, Webflow is here to help! I mean the landing page, schedule page, and other support pages that fit the unique needs of your business. If you need 3 to 4 pages instead, no problem!

Our seamless workflow requires as little as 2 weeks to deliver what you need to scale your business through expedited marketing campaigns.

Customizable Solutions With Expert Support

Let’s be real. Sometimes, self-serve solutions don’t cut it!

Fortunately, our team can build dedicated video galleries and long-form content with custom features for your website as we have done this for other forward-thinking companies in the past.

We even created more sophisticated storage systems where users can save videos to view later. Say goodbye to the days of building everything from scratch all by yourself. Let us build for you.

Webflow can offer some of the fastest development speeds because the platform is dog-fooding most of its web requirements. See for yourself at Webflow University.

Compliant Product Replicas

Industry red tape can hinder your business from hitting the bottom line. Our team engineers your Webflow site to ensure premium product replicas are reaching an optimal target market.

To do this, our professional developers support your ability to export code and expedite the time-to-market for your products. This is how you see results in days, not months!

Impactful Micro-sites As Lead-Generating Resources

This robust category is home to B2B and SaaS marketers who want to create lead-generating resources that align with their goal of increasing sales. Of course, the strategy your business uses will be much different from other companies.

That being said, with Webflow, the user-generated content curation process is a breeze.

Take a look at how people are leveraging Webflow to create more sales channels like:

  • Listing sites
  • Products
  • Personalized dashboards for services
  • And the list goes on!

The Bottom Line: Webflow Reimagined

Stop and think for a second. What’s keeping you from exceeding your sales goals?

When it comes to B2B and SaaS companies, they can leverage Webflow by eliminating dependency! Our expert developers use your vision to create a user-friendly website that will help you achieve more goals at a faster rate. This is how you streamline your process.  

Let's not forget how quickly the most complex tasks can be completed with this all-inclusive platform. All in all, ditching the traditional methods and going with Webflow is a no-brainer!

At Little Big Things, we’re a team of engineers, entrepreneurs, and artists who are passionate about enhancing your marketing skills and building your online brand identity through the Webflow platform.

We exist to help you increase your marketing capabilities while freeing up your time to focus on what you do best – running a successful business!

If you’re ready to take your business to the next level with Webflow, we’d love to chat. Visit our website or schedule your free consultation. We look forward to hearing from you!

Author

You Design, We Webflow. We follow our clients vision and provide limitless Webflow development catering to their creative ideation.

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